Let branding photography do the talking for your business
In my line of work, which is branding photography, I’m always inspired by my customers and
Everyone has their own story that they live out through their brand. Many of my customers
want unique visual images because it sets them apart from the competition. Others are
more attracted to auditory forms of branding.
From this preference alone, I’m often able to gauge the type of mood their branding
photography should embrace. Business lifestyle photography has thankfully taken the place
of lifeless stock photos. The aim of brand photos should always be to capture day-to-day
scenes that happen in real businesses.
When I take business photos, including headshots, I try to make sure that the entire
portfolio tells an inspiring story to the viewer. Branding photography is also meant to give
potential clients a glimpse into the inner workings of businesses.
Have the end-result of brand photography in mind
I made full use of the opportunity afforded to me by Crystal from Second Nature Self-Defense. Crystal needed business lifestyle photos that included a headshot portrait.
Through the series of photographs, Crystal required one clear message: always be aware of your surroundings, no matter where you are.
The end result was amazing!
A photograph of Crystal alongside her hard-earned martial arts belts takes the place of traditional headshot portrait because it perfectly depicts what Second Nature Self Defense is all about.
Multifunctional branding photography
Brand photos must serve more than one purpose. It should tell the businesses’ story and be interesting enough to use as content on social media. This type of sharing is a value-added “service” and not just to get a sale. Whenever I do a photoshoot for a client, I focus on building a long-term relationship with them.
Providing them with multifunctional portfolios helps me do exactly that. Branded photographs go a long way in getting target audiences to recognize a particular brand and this helps build my customers’ businesses. Your images can also be used to add visual aspects to a Press Kit.
The takeaway of business lifestyle photography
I love connecting with my clients by helping them build their brands through professional business lifestyle photography. An online presence goes hand-in-hand with brand building. It is also the perfect way to shine a spotlight on their services.
While a target audience gets to know and love the brand, the photos will serve to position the business in the market place. This, in turn, will enable clients to keep telling their story and make a success of their brand.
Interested in telling the story of YOUR brand?
I love meeting new people & learning about your business! Fill out the form below for a free business lifestyle consultation