Ever feel like your marketing efforts are falling flat? Discover how consistent, personalized branded photo content can elevate your business and connect you with your audience in ways you never thought possible. Let's dive in!

Control Your Story

First things first with blog posts or email newsletters... these pieces of content are yours. You control them. You control who sees them. You can control how often they are published and you don't have to worry about being censored or throttled by a social media algorithm.

Using your content to continue to tell your story on your terms is what matters. If you aren't telling your story or the story of your business, someone else is and you can't always be assured it's the correct story. Creating visual content that is personalized (photos or video) can spark conversations that wouldn't normally happen.

Show and Tell: Elevate Your Brand

Blog posts and newsletters can also become a bit like show and tell. Remember show and tell from school? I always loved that day! This is a hard one for many people. Most entrepreneurs or business owners don't want to feel boastful or like they are bragging about themselves when they share their expertise or the services available. If done correctly, you won't be bragging or boastful. You will be sharing how you can solve the problem(s) of your ideal client. This will help accelerate your position in the marketplace.

Using images to support visually what you do, who you work with, and the services you offer can help your business become tangible in the online world that we live in. This is important. People want to connect with other people. Humans are looking for human-to-human contact now, more than ever. People want to know who they are working with, who they are supporting. Relationships matter.

Personalized Photos: Make Your Brand Stand Out

Personalized photos elevate your brand. If you are your brand, it's important for you to be in the photos. I know that sounds scary, but I have been told in the past that I make a photo session fun, so there is no need to worry about being in front of my camera. Having personalized branded photos helps you set up a content library so that you don't have to rely on third-party sources for imagery that your completion or someone else in your marketplace might be using. A few years ago on Thanksgiving Day, there were four businesses in my area that used the same template to create a Happy Thanksgiving graphic for their social media. Talk about cringe!

Content Days: Work Smarter, Not Harder

Content days/time blocks... This is a great idea to adopt and work in any business. This could also be a real game changer in the content creation department. This concept could look different for each person or business. For my client, Keri Edwards, a local singer-songwriter, we have decided to set aside a few hours each month to record reels and create professional photos. This allows Keri to have the photographic assets to work with all month long. One way to begin this content creation strategy is to start brainstorming all the ideas that you can in your allotted time. The next session might then be expanding the ideas into blog posts, newsletters, podcasts, videos, etc. The next step in the process might be to schedule the content. This can all be done by blocking off time in your schedule for an hour or two each week. I know...easier said than done right? The other option might be that you want to go all in on a day. You are ready to create the photos, the short video, the newsletter(s), record multiple podcasts, etc. This could be a Marketing Monday. Batching your content creation into blocks or days, allows you to be more productive during your other time. You don't have to continue to switch tasks every few minutes. Whichever way you choose to create your personalized content is up to you. Just know that by taking the time to do this, you will be able to produce more content and still feel productive.

Creating personalized, consistent content is not just about filling up your blog or newsletter; it's about building a connection, telling your story, and showcasing your brand in a way that resonates with your audience. Ready to elevate your brand with professional, personalized photos and engaging content?

Let's connect and create something amazing together. Book your photo session today and start making your brand shine!

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